Q1 2024 Performance of Top Tax Apps in the US

The first quarter of 2024 has been eventful for the top tax preparation and planning applications in the United States. Analyzing data from Sensor Tower, we can observe the performance trends of these applications on a unified platform, combining both iOS and Android data.

TurboTax: File Your Tax Return

TurboTax: File Your Tax Return experienced a notable rise in downloads at the beginning of the quarter, peaking at 630K in the last week of January before gradually declining to 188K by the end of March. Weekly active users followed a similar trend, spiking to 1.75M in the same period and then decreasing to approximately 1.22M. Revenue showed consistent growth, starting at $156K in the first week and reaching a high of $249K in mid-March.

IRS2Go

The IRS2Go app, provided by the Internal Revenue Service, saw a surge in downloads, reaching a high of 220K in mid-February before falling to 72K by late March. The app's weekly active users peaked at nearly 1.78M in February, with a slight drop-off observed towards the end of the quarter, stabilizing around 1.42M.

MyBlock

MyBlock, another contender in the tax app space, showed an increase in downloads early in the quarter with a peak of 158K in late January. The trend for downloads then decreased, ending at around 44K in the final week of March. Weekly active users increased to 208K in January and then saw a gradual decrease to 130K by the quarter's end.

H&R Block Tax Prep: File Taxes

H&R Block Tax Prep: File Taxes downloads peaked at 132K in late January and then experienced a downward trend, ending at 31K in March. Weekly active users showed a similar pattern, with a peak of 79K in January, decreasing to 32K by the end of March. Revenue for the app remained relatively stable, with minor fluctuations throughout the quarter.

Keeper: tax filing & expenses

Lastly, Keeper: tax filing & expenses observed a peak in downloads at the start of January with 21K, which then declined to 3K by the end of March. The weekly active users saw a slight decline from 58K in the first week of January to around 42K in the last week of March. The app's revenue showed a slight increase in the middle of February but remained relatively consistent throughout the quarter.

For more detailed insights and analysis on the performance of tax preparation and planning applications, Sensor Tower's full suite of tools and reports offers a comprehensive overview.